The Beauty of Creativity
One of the most beautiful aspects of being creative is the unpredictability of the journey. For Ademuwagun Olabode, known as BOD, this journey has been a testament to the power of persistence and the unexpected paths that creativity can take.
From Music to being an Influencer
BOD, a nickname derived from Olabode, has been a part of his identity for over a decade, given to him by friends at the Federal University of Agriculture, Abeokuta (FUNAAB). His journey began in music, which he pursued during his second year in university. Despite his passion, the music industry proved financially challenging, prompting him to explore other avenues.
The Turning Point in BOD’s Journey
In 2020, while preparing to release an EP featuring prominent artists like Naira Marley, Joeboy, and Barry Jhay, BOD’s tweets started gaining attention. Encouraged by Portable’s manager, Baby Love, he shifted his focus to social media (X, formerly known as Twitter). This pivotal decision marked the beginning of his rise as Nigeria’s most-followed influencer.
The Rise of an Influencer
Although BOD initially noticed the impact of his tweets through retweets, shares, and reposts on various social media channels, he did not immediately see financial returns. He believes that consistency is key, and it was around 2022 that he started monetizing his influence. Brands, celebrities, and even other influencers began reaching out to him, recognizing the value he brought to social media engagement.
Daily Consistency and Relatable Content
BOD’s success is driven by his commitment to consistency and creating relatable content. He tweets daily, ensuring his posts resonate with a broad audience. His humorous and relatable tweets cut across all classes of people, making him a beloved figure on social media. Even when traveling, BOD stays on top of trends by asking questions and engaging with his friends.
Positive Vibes and Staying Motivated
For BOD, the journey is about more than just the money. He advises others to focus on the positive feedback they receive rather than dwelling on negative PR. His motivation comes from the goals he has set for himself and the joy he finds in seeing his tweets resonate with so many people.
The Impact of Influence
BOD’s influence has opened doors to collaborations with major brands and celebrities. His ability to create content that appeals to a wide audience has made him a sought-after influencer for endorsements and partnerships. This network has further solidified his position in the social media landscape.
Personal Growth and Learning
BOD’s journey is also one of personal growth. From navigating the challenges of the music industry to finding his voice on social media, he has learned valuable lessons about resilience, adaptability, and the importance of staying true to oneself. Beyond social media, BOD is exploring other opportunities that align with his creative vision. Whether it’s dabbling into music again or exploring new forms of digital content, he continues to push the boundaries of his creativity.
Conclusion: The Power of Knowing
BOD’s journey from an aspiring musician to a top social media influencer in Nigeria showcases the power of knowing one’s strengths and the importance of adaptability. His story is a reminder that creativity can lead to unexpected and rewarding paths. By staying consistent, focusing on positivity, and embracing the unpredictable nature of the creative journey, BOD has carved out a unique and influential space in the digital world.
Tune into our latest podcast episode to hear more about BOD’s inspiring journey, his brand BOD Republic, and the strategies that have made him a social media powerhouse. Don’t miss this engaging conversation filled with insights and inspiration!
