Elle Erinle: Mastering the Music Business and Unlocking the Value of Afrobeats
The music business is more than just talent and performance. Behind the scenes, executives like Elle Erinle are influencing the industry in groundbreaking ways. Influenced by her father’s love for music, Elle chose a different path from being an artist, becoming a key figure in music licensing and royalties. Now, she helps artists and labels maximize their revenue streams and connect with broader audiences.
Elle Erinle’s Passion for the Music Business
Elle Erinle’s passion for the business side of music is undeniable. With her extensive knowledge, she is paving the way for artists to realize the untapped value of Afrobeats. “We haven’t even begun to tap into the full potential of Afrobeats yet,” she says. Elle has worked with numerous artists, including Bella Shmurda, helping them navigate the intricacies of royalties, licensing, and global exposure.
Building a Strong Team in the Music Business, According to Elle Erinle
One of the key pieces of advice Elle gives to young artists is to build a strong team. “It’s not enough to go at it alone. Surround yourself with passionate people—whether they’re young A&R specialists, videographers, or producers.” For Elle Erinle, building a strong support system is critical to success in the business.
Leveraging Social Media in the Business
In today’s music business landscape, Elle Erinle emphasizes the power of social media. “You must put your face out there,” she advises. Whether you’re an established artist or just starting out, social media is essential for growing your audience and personal brand. According to Elle, the artists who regularly engage their audience see the most success in today’s digital world.
Music in Films, Games, and Beyond
One of the exciting avenues Elle has explored is putting music into films and games. She’s worked with top artists like Bella Shmurda to get their music placed in global productions. “Artists should also consider getting their music into movies, games, and other media. Music is a product, and placing it in different spaces increases its exposure and potential revenue.” This cross-platform strategy is essential for artists looking to expand beyond traditional streaming and radio play.
Know Your Audience
Another key insight from Elle is understanding the role of location and audience alignment in success. “Your location matters,” she says. “You must know your audience and what they like. Align your music with the products that appeal to them.” Whether you’re creating for a local or global audience, tailoring your sound and message to resonate with listeners is crucial for growth.
Related Content:
If you enjoyed learning about Elle Erinle on afrobeat and Music Business, you might also be interested in the episode featuring Aminat Sule, where we discuss the importance of passion and persistence in carving out a successful career in the entertainment industry.
Conclusion
Elle Erinle’s journey in the music business is proof that strategic thinking, teamwork, and embracing technology can pave the way for lasting success. By following her insights on building a team, leveraging social media, and expanding music into films and games, artists can unlock new opportunities and grow their careers globally. More importantly, Elle stresses that success in the music industry is not just about raw talent, but also about adaptability, collaboration, and a deep understanding of the business side of music—such as royalties, licensing, and global distribution. She highlights the untapped potential of Afrobeats and the importance of artists positioning themselves in the right markets. Furthermore, her advice to align your music with your audience and location is key to building a strong brand. Ultimately, by embracing innovation, cultivating relationships, and staying ahead of industry trends, artists can turn their passion into long-term success, regardless of their background or starting point.
